White Rabbit Alice in Wonderland Coca Cola WDW 15th Anniversary Pin

This vintage collectible features the anxious White Rabbit from Walt Disney's 1951 animated classic, Alice in Wonderland, peeking out from behind a red Coca-Cola logo plaque. Released in 1986 as part of a promotional series celebrating the Walt Disney World 15th Anniversary, this pin is a nostalgic piece of park history. The design captures the White Rabbit's iconic frantic expression, complete with his signature oversized collar and blue bowtie. As an Open Edition pin from the mid-1980s, it represents an era when pin trading was in its infancy at the parks, long before the massive organized trading culture of the early 2000s took hold. The collaboration between Disney and Coca-Cola has produced many sought-after items over the decades, making this piece a staple for collectors who focus on corporate sponsorships and early Walt Disney World memorabilia. The pin's aesthetic reflects the simpler, classic design style of 1980s Disney merchandise. Collectors value this item for its historical significance and the cross-over appeal between iconic Disney characters and the Coca-Cola brand. Given its age, finding this pin in pristine condition with the original metal finish intact can be a challenge for completionists. It remains a charming representation of the White Rabbit, a character famously known for his pivotal role in driving the plot of Alice in Wonderland by leading Alice down the rabbit hole.